How to Build a Performance Marketing Engine That Actually Works, With Rei-Ling Hudson, Marketing Consultant and Advisor

Performance marketing isn’t just about running ads, it’s about building a high-leverage engine that scales your brand.

In this episode, we’re joined by Rei-Ling Hudson, a seasoned marketing consultant and advisor, to unpack a masterclass in paid strategy, creative testing, and team building for consumer startups.

We cover:

✅ When a founder is actually ready to invest in paid acquisition
✅ Why organic product-market fit is non-negotiable
✅ How to build a creative engine that doesn’t compromise brand
✅ The tradeoffs between agencies vs. in-house talent
✅ What AI can and can’t replace in your growth stack
✅ How to think about influencer partnerships, UGC, and scaling content
✅ Channel strategies from Meta to TikTok, Amazon, and YouTube
✅ Metrics that matter and the ones you should ditch

Whether you’re launching your first DTC brand or scaling a multi-product portfolio, this episode is packed with tactical advice and hard-won lessons from the front lines of consumer growth.

🎧 Subscribe for more conversations like these.