FEATURED
July 16, 2025
Lucas DiPietrantonio, co-founder and CEO of Darkroom, has spent nearly a decade building the growth engine behind some of today’s most talked-about consumer brands. In the first episode of Creative Got Me, he unpacks how agencies must evolve, or die, in an AI-driven, short-form-first marketing world.
We dig into:
– How to know if your brand is ready to hire an agency
– Why “on-brand” sometimes needs to take a backseat
–The underrated importance of media mix modeling
– Why RoAS might be the most overrated metric in the game
- And much more…
Whether you’re building a consumer brand, running a studio, or just trying to keep up with the chaos of modern marketing, this is a masterclass on where things are going and how to stay ahead.
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