How AI Is Reshaping Marketing (Without Killing Creativity) | Erik Huberman, Founder & CEO, Hawke Media 

What happens when AI changes everything, except human behavior?

In this episode, Priyaa Kalyanaraman sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack the state of modern marketing, where brands still live and die by trust, creativity, and execution, even as AI changes how everything gets built.

We cover:

✅ Why AI won’t replace creativity, but will change how fast teams move
✅ The 3 pillars of marketing strategy every brand should know
✅ How to scale paid marketing without falling for fake ROI traps
✅ Why most companies fail at “authentic” content (and how to fix it)
✅ What makes founder-led brands outperform (and when that breaks)
✅ Why Meta and Google are still king and how TikTok and Reddit are closing in
✅ The false promise of agent-led e-commerce and the future of DTC content machines

Erik pulls from a decade-plus of building one of the most influential growth agencies, working with everyone from startup DTC brands to Fortune 100s.

This one’s packed with real talk and tactical playbooks on building scalable creative and media strategy in a post-AI world.

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