Join Us to Build Creative Intelligence for the Next Generation of Consumer Brands

In this episode of Creative Got Me, Priyaa Kalyanaraman sits down with Ben Sharf, co-founder of Platter, to unpack the strategy behind founder-led content and how showing up online transformed his business.

We cover:

✅ When Ben realized he had to become the face of his brand
✅ The systems and people that support his content engine
✅ How vulnerability builds trust (and why most founders avoid it)
✅ Balancing authenticity with consistency and why cringey content doesn’t matter
✅ Why his biggest customers, hires, and investors came from LinkedIn
✅ How founder content plays into trust-building for high-ticket B2B SaaS
✅ The underrated power of in-person events and relationship building
✅ Why your product isn’t the moat, distribution and brand are

Whether you’re a SaaS founder, DTC operator, or content-curious builder, this episode is a playbook on how to build an audience and a business at the same time.

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