How this multi-million dollar sleep brand does marketing, with Lisa Tan, Chief Marketing Officer at Reverie. 

What does it take to build a long-lasting consumer brand in a noisy, trend-driven world, especially one selling $2,000+ customizable sleep systems?In this episode, Priyaa sits down with Lisa Tan, CMO of Reverie, to unpack her decade-long playbook for building a DTC and retail hybrid brand that prioritizes long-term value over short-term hype.If you’re building or scaling a DTC or consumer brand and wrestling with how to balance storytelling, performance, and brand integrity, this one’s for you.