Kilte, an LA based direct to consumer brand, creates machine-washable luxury that moves with you, from slow mornings to nights out. Founded by Hannah Redfern, the brand is known for elevated, versatile knitwear and has quickly become a go-to in modern luxury.
Kilte has long relied on Facebook and UGC ads as key growth levers in the era of social commerce. But as the brand scaled, sourcing fresh influencer content and designing scroll-stopping creatives became increasingly time-consuming and costly. With a lean team and growing pressure to keep ads fresh, Kilte needed a faster, more efficient way to scale their paid programs and fight creative fatigue.
With Lica, Kilte supercharged their output, 5x’ing creative generation and moving from idea to live ads in hours, not weeks. By reimagining brand assets and remixing UGC with fresh storytelling and hooks, they rapidly tested variations to uncover what truly works, fueling cost-effective growth while preserving their brand voice and storytelling quality, without straining the team.
Each week, Kilte shipped and tested 50+ unique ads with a wide range of creative angles inspired from top-performing templates and their existing brand assets. This was made possible by Lica’s proprietary AI models that generate static and video compilations from its unique understanding of the brand and the consumer it targets. By remixing influencer content, creating video montages, developing product-focused ads, and transforming static images into dynamic videos, Kilte consistently launched fresh, high-performing creatives. Lica scaled asset generation by 5x without additional shoots or team expansion. Kilte’s designers focused on the broader strategy while AI handled execution.
Kilte had a highly underutilized library of influencer and editorial assets with immense potential. Lica’s AI models identified the most impactful combinations of these assets, matched them with top-performing ad templates trending on Meta, and instantly adapted them to reflect Kilte’s brand guidelines: all in one click.
Kilte had polished PDP visuals that rarely lived beyond the product page. Lica’s AI transformed these static photos into dynamic lifestyle ads, turning studio shots into video-like formats and high-performing social creatives while ensuring product integrity and brand voice remained intact.
Converted Kilte’s static imagery into engaging video assets to expand creative volume, without investing in expensive lifestyle video shoots.
Rapid experimentation across numerous design variables is key in social commerce. Lica made is seamless to quickly produced multiple variations across creative elements like copy, music, and layout.
Most AI tools, including ChatGPT, generate images fast but miss the mark. The results are often off-brand, low-quality, and nearly impossible to edit. You get stuck in prompt doom loops. Lica is built differently. Our models deeply understand your brand and give you full control over every creative layer.
Here’s an example that highlights the difference in outputs when delivering on Kilte’s vision, where generic AI fell short.
Every brand on Lica gets a smart library where all assets owned by the brand across channels are sourced, analyzed and reimagined by the AI agents to iteratively test creatives at scale. The AI agents are fed the brand guidelines, serving as the creative brain that can execute the strategies of your brand and performance teams.
